20 Beauty Products That Went Viral on TikTok (And Are Worth It)

TikTok has become a global beauty trend engine, helping users discover products that are proven, effective, and affordable. These 20 beauty products span skincare, haircare, and makeup, demonstrating a mix of scientifically-backed formulations, viral credibility, and influencer endorsement.

From everyday skincare staples like CeraVe and The Ordinary, to luxury tools like the Dyson Airwrap, these items reflect 2025’s focus on functionality, inclusivity, and real results. By integrating these products into your routine, you’re not only following trends—you’re using products that genuinely work.

Table of Contents

1. The Ordinary Niacinamide 10% + Zinc 1%

The Niacinamide 10% + Zinc 1% serum by The Ordinary exploded on TikTok for its ability to reduce blemishes, control excess oil, and brighten skin. Influencers frequently demonstrate how to layer this under moisturizers and primers, making it a staple in many beginner and advanced skincare routines.

Niacinamide is a scientifically-backed ingredient for regulating sebum and improving skin texture (source). It’s particularly effective for oily and acne-prone skin types, and users often pair it with gentle cleansers like CeraVe or La Roche-Posay for best results.

Purchase URL: https://theordinary.deciem.com/product/rdn-niacinamide-10pct-zinc-1pct-30ml

2. CeraVe Hydrating Cleanser

CeraVe Hydrating Cleanser gained viral fame for its gentle, non-foaming formula, perfect for sensitive and dry skin. TikTok skincare enthusiasts love pairing it with a soft microfiber cloth for deep cleaning without irritation.

Its ceramide-rich formula supports the skin barrier, which is crucial for maintaining hydration and preventing redness (source). This cleanser works morning and night, making it ideal for a full routine.

Purchase URL: https://www.cerave.com/skincare/cleansers/hydrating-cleanser

3. Mario Badescu Facial Spray

The Mario Badescu Facial Spray with Aloe, Herbs, and Rosewater is celebrated for instant refreshment and soothing effects. Viral TikTok routines showcase it as a mid-day pick-me-up, a primer for makeup, or a hydrating mist post-cleansing.

A light spritz improves moisture retention and complements other hydrating serums (source).

Purchase URL: https://www.mariobadescu.com/product/facial-spray-with-aloe-herbs-rosewater

4. Laneige Lip Sleeping Mask

The Laneige Lip Sleeping Mask skyrocketed in popularity for its nourishing formula that softens and plumps lips overnight. TikTok creators often show “before and after” shots, highlighting dramatic hydration results by morning.

Enriched with vitamin C and hyaluronic acid, it’s ideal for anyone experiencing dry or chapped lips (source).

Purchase URL: https://www.laneige.com/global/en/product/lip-sleeping-mask.html

5. Olaplex No.3 Hair Perfector

Olaplex No.3 Hair Perfector became a TikTok sensation for repairing damaged, bleached, and chemically-treated hair. Influencers show consistent weekly use for visibly stronger, shinier strands.

The bond-building technology reduces breakage and improves elasticity (source), making it suitable for all hair types, including curly, straight, and color-treated hair.

Purchase URL: https://www.olaplex.com/products/no-3-hair-perfector

6. Glossier Boy Brow

Glossier’s Boy Brow quickly went viral for effortlessly defining, grooming, and enhancing eyebrows. TikTok creators demonstrate “quick fix” tutorials to achieve natural yet polished brows.

The creamy, buildable formula works for all brow types (source), making it ideal for both beginners and advanced makeup users.

Purchase URL: https://www.glossier.com/products/boy-brow

7. e.l.f. Poreless Putty Primer

The e.l.f. Poreless Putty Primer became a TikTok staple for its ability to smooth skin, reduce the appearance of pores, and increase foundation longevity. Tutorials often showcase side-by-side comparisons before and after application.

It’s praised for being silicone-based, lightweight, and budget-friendly (source), making it a must-have primer for all skin types.

Purchase URL: https://www.elfcosmetics.com/poreless-putty-primer/60420.html

8. Fenty Beauty Pro Filt’r Foundation

Rihanna’s Fenty Beauty Pro Filt’r Foundation went viral due to its wide shade range, buildable coverage, and inclusive marketing. TikTok users showcase color matching, blending techniques, and its long-lasting effect.

The oil-free formula is ideal for combination and oily skin types (source), reinforcing the importance of inclusive beauty products in 2025.

Purchase URL: https://www.fentybeauty.com/pro-filtr-soft-matte-longwear-foundation/FB30001.html

9. Bioderma Sensibio H2O Micellar Water

This micellar water became popular for its gentle cleansing and makeup-removing properties. TikTok “skincare hacks” highlight its ability to clean sensitive and reactive skin without irritation.

It’s often recommended by dermatologists for daily use (source), making it suitable for all skin types, especially delicate or post-treatment skin.

Purchase URL: https://www.bioderma.us/product/sensibio-h2o

10. Dr. Jart+ Cicapair Tiger Grass Cream

Cicapair Tiger Grass Cream is a color-correcting, soothing moisturizer that targets redness. Viral TikToks often demonstrate the cream’s green-to-beige transformation for calm, even-toned skin.

It’s formulated with centella asiatica, perfect for sensitive and irritated skin (source).

Purchase URL: https://www.drjart.com/products/cicapair-tiger-grass-cream

11. Revlon One-Step Hair Dryer & Volumizer

This hot-air brush became a viral sensation for achieving salon-style blowouts at home. TikTok demos show quick styling, volume, and smoothness without multiple tools.

It’s recommended for all hair types, from fine to thick, and drastically reduces styling time (source).

Purchase URL: https://www.revlonhairtools.com/product/revlon-one-step-volumizer

12. Maybelline Lash Sensational Mascara

Maybelline Lash Sensational went viral for achieving a fanned-out, volumized lash look. TikTok makeup artists demonstrate layering, curling, and wiggling techniques.

Its long-wear formula is suitable for sensitive eyes and contact lens wearers (source).

Purchase URL: https://www.maybelline.com/eye-makeup/mascara/lash-sensational-mascara

13. Tatcha The Water Cream

Tatcha The Water Cream gained TikTok fame for its lightweight, oil-free hydration that instantly smooths and plumps the skin. Influencers demonstrate how it layers beautifully under makeup or can be used as a morning moisturizer for all skin types.

Infused with Japanese wild rose and Hadasei-3 botanical complex, this cream promotes bright, even-toned skin without heaviness (source). Its viral appeal also comes from the luxurious, soft texture that feels like a high-end spa treatment at home.

Purchase URL: https://www.tatcha.com/product/the-water-cream.html

14. Huda Beauty Obsessions Eyeshadow Palette

The Huda Beauty Obsessions Eyeshadow Palette became viral for delivering high-pigment, blendable shades in a compact, travel-friendly format. TikTok creators showcase dramatic eye looks in under five minutes, contributing to its popularity among beginners and makeup enthusiasts.

Each palette is curated with color combinations optimized for everyday and statement looks, backed by influencers on Allure and Byrdie. Its viral success is partially due to affordability relative to full-sized palettes.

Purchase URL: https://hudabeauty.com/us/en_US/obsessions-eyeshadow-palette.html

15. Herbivore Botanicals Prism Exfoliating Glow Potion

This exfoliating serum went viral for delivering instant radiance with natural fruit enzymes and gentle exfoliants. TikTok videos often highlight the glow achieved after a single use.

Herbivore’s formula targets dull skin, uneven texture, and rough patches, making it suitable for all skin types (source). Its vegan and cruelty-free ethos resonates with conscious consumers looking for effective, ethical skincare solutions.

Purchase URL: https://www.herbivorebotanicals.com/products/prism-glow-potion

16. COSRX Advanced Snail 96 Mucin Power Essence

COSRX Snail Mucin Essence became a cult favorite on TikTok due to its healing and hydrating properties. Users with acne scars, fine lines, and dehydrated skin rave about its regenerative effects.

Packed with 96% snail secretion filtrate, it promotes collagen production and accelerates skin repair (source). Many TikTok tutorials show layering it under moisturizer or using it as a spot treatment.

Purchase URL: https://www.cosrx.com/products/advanced-snail-96-mucin-power-essence

17. Too Faced Better Than Sex Mascara

This mascara became viral because it dramatically lengthens and volumizes lashes while remaining clump-free. TikTok creators often do side-by-side comparisons with budget alternatives, but this classic continues to dominate due to reliability.

The formula works for sensitive eyes and holds curl all day (source), making it a favorite among both professional makeup artists and casual users.

Purchase URL: https://www.toofaced.com/product/better-than-sex-mascara

18. Dyson Airwrap Styler

Dyson Airwrap became a viral sensation for allowing effortless curling, smoothing, and volumizing without extreme heat. TikTok users showcase its multi-functional attachments for different hair types—curly, wavy, and straight.

Its popularity stems from reduced heat damage while delivering salon-quality results (source). For busy young adults and professionals, it’s a game-changer in haircare routines.

Purchase URL: https://www.dyson.com/hair-care/dyson-airwrap

19. Youth To The People Superfood Cleanser

This green juice-inspired cleanser went viral for its gentle yet effective formula rich in kale, spinach, and green tea extracts. TikTok demos highlight its ability to remove makeup, dirt, and excess oil while nourishing the skin.

It works well for combination, oily, and sensitive skin types, promoting clarity and a refreshed complexion (source). Its viral traction also benefits from influencer collaborations and lifestyle-focused content.

Purchase URL: https://www.youthtothepeople.com/products/superfood-cleanser

20. Rare Beauty Soft Pinch Liquid Blush

Rare Beauty Soft Pinch Liquid Blush became a TikTok hit for its blendable, natural-looking flush that suits all skin tones. Creators often demo sheer layering techniques to create long-lasting, photogenic color.

The lightweight formula is enriched with nourishing ingredients, making it suitable for daily wear and comfortable on sensitive skin (source). TikTok users love that it’s buildable and Instagram-ready, cementing its viral status.

Purchase URL: https://www.sephora.com/product/soft-pinch-liquid-blush-P464789