12 Bag & Accessory Labels Gaining Popularity in 2025

Discover 12 bag and accessory brands gaining massive popularity in 2025. From affordable luxury to sustainable everyday bags, explore the labels everyone is talking about this year.

1. Polène

The rise of Polène in 2025 is no accident. Fashion lovers searching for luxury handbags without the luxury price tag are gravitating toward the label because its designs are uniquely structured, buttery to the touch, and timeless. Their bestselling Numéro Un Nano, Numéro Dix, and Cyme bags appear everywhere—from TikTok fashion hauls to Paris street-style lookbooks. The brand struck the perfect balance: minimalist design, high-quality leather, and accessible luxury.

Polène’s 2025 trend boost also comes from the shift toward quiet luxury, a movement documented heavily across beauty and fashion platforms like Vogue and Who What Wear. Consumers want quality pieces that whisper class rather than scream logos. Polène does exactly that.

Polène official website: https://www.polene-paris.com

2. JW Pei

JW Pei is one of the few brands that successfully transitioned from being an “Instagram aesthetic bag” to a full-blown fashion powerhouse in 2025. The brand is powered by vegan leather, recycled plastics, and truly modern silhouettes. Their bags became global favorites after celebrities like Gigi Hadid and Emily Ratajkowski were spotted wearing them.

The modern beginner buyer wants bags that fit into a sustainable fashion wardrobe, and vegan-friendly choices like JW Pei are being highlighted frequently on sites like Harper’s Bazaar and Elle. Their Gabbi Bag remains one of the biggest viral accessories, consistently ranking on best affordable designer bag lists.

JW Pei official website: https://www.jwpei.com

3. Charles & Keith

The demand for affordable luxury bags skyrocketed in 2025, pushing Charles & Keith to the forefront again. Known for staying ahead of global trends, this Singapore-based brand blends ** premium design**, clean silhouettes, and budget-friendly pricing. Their 2025 collection features structured top handles, elegant shoulder bags, and accessories styled frequently on Pinterest.

The brand’s accessories—especially their shoes and sunglasses—are also trending heavily due to social media virality. Charles & Keith excels in offering runway-inspired quality at everyday prices without compromising durability.

Charles & Keith official website: https://www.charleskeith.com

4. Brandon Blackwood

Brandon Blackwood continues winning in 2025 with culturally relevant designs and impeccable craftsmanship. His iconic ESR Tote gained popularity for its activism roots, but today the brand is known for sophisticated mini bags, croc-embossed leather, and bold structural designs.

Fashion editors at The Cut and Fashionista consistently highlight Blackwood as a leading voice in luxury fashion accessible to young adults. His pieces carry a statement-making energy, perfect for those who want to step into an elevated look without spending thousands.

Brandon Blackwood official website: https://www.brandonblackwood.com

5. Telfar

Telfar is not a trend; it’s a movement. Popular among students, creatives, and young professionals, the brand’s iconic Shopping Bag has become a global symbol of inclusive fashion, often shown alongside major labels on GQ and Hypebeast.

2025 sees Telfar expanding even more into soft faux-leather textures, seasonal color drops, and functional everyday bags. Their motto, “Not for you — for everyone,” continues to set the tone in the fashion world as consumers demand brands with genuine purpose.

Telfar official website: https://www.telfar.net

6. Dagne Dover

When it comes to functional lifestyle bags, no brand is growing faster in 2025 than Dagne Dover. Built for commuters, gym lovers, travelers, and organizers, the brand’s neoprene backpacks, carryalls, and crossbodies are praised across platforms like Refinery29 and Forbes.

Their commitment to sustainability and minimalist organization makes them perfect for students and workers who need options with compartments, padded sleeves, and water-resistant materials. Few brands balance utility and beauty like this one.

Dagne Dover official website: https://www.dagnedover.com

7. Longchamp

The timeless Longchamp Le Pliage is experiencing a full revival in 2025, with Gen Z rediscovering its practicality and elegance. What makes Longchamp special is its ability to remain classic, affordable, and high-quality, even as trends shift.

Recently, street-style photographers have captured influencers pairing mini Le Pliage bags with denim fits, oversized blazers, and casual sneakers. Longchamp’s academic and minimalist aesthetic fits perfectly into the 2025 fashion culture documented by platforms like Business of Fashion.

Longchamp official website: https://www.longchamp.com

8. Coach

Coach made one of the biggest comebacks in the accessory world by reshaping itself into a quiet-luxury, Gen Z-approved brand. Their Tabby Bag continues to trend heavily in 2025—thanks to TikTok virality and celebrity endorsements.

Coach maintains high quality in its leather accessories while still offering competitive pricing, making it ideal for young adults looking to step into everyday luxury. The brand’s elegant rebranding has been highlighted frequently on W Magazine and InStyle.

Coach official website: https://www.coach.com

9. Kate Spade New York

Kate Spade blends playful femininity with polished everyday design. Their 2025 collections feature structured satchels, floral top-handle bags, and classic crossbodies that remain popular among students and working-class women.

The brand is recognized in the American luxury market for delivering consistent quality and accessible entry-level designer prices—often appearing in curated gift lists on Oprah Daily.

Kate Spade official website: https://www.katespade.com

10. Luar

Luar, founded by Raul Lopez, has become one of New York’s breakout stars. The viral Ana Bag, popularized during fashion week, continues trending heavily in 2025. Lopez’s designs are sleek, architectural, and instantly recognizable.

As modern fashion shifts toward avant-garde minimalism, Luar has become a top pick for fashion-forward young adults. Major publications like Vogue Runway have praised Luar for pushing the boundaries of accessory design.

Luar official website: https://www.luar.world

11. Cuyana

Cuyana stands out for its “Fewer, Better” philosophy—a sustainable approach promoted throughout minimalist fashion communities. Their leather totes, shoulder bags, and travel accessories are consistent favorites among quality-seeking buyers.

Reports on sustainability and conscious shopping trends from sites like Good On You continue to push Cuyana forward as a top brand for women who want long-lasting, ethically produced accessories.

Cuyana official website: https://www.cuyana.com

12. Everlane

Everlane is the go-to brand for young adults who want transparent pricing, minimalist silhouettes, and ethically sourced materials. Their bags are built for everyday wear—simple yet durable.

Everlane’s work-friendly and city-friendly bags appear constantly in sustainable fashion guides, especially on platforms like The Guardian’s Ethical Consumer.

Everlane continues to rise because the world is moving toward clean, transparent, slow fashion—and the brand embodies that shift fully.

Everlane official website: https://www.everlane.com

The accessory market is evolving fast, and these 12 rising bag and accessory labels represent the blend of quality, affordability, craftsmanship, and trend-awareness young adults want. Whether a buyer is building a minimalist capsule wardrobe, upgrading to entry-luxury, or exploring sustainable fashion, these brands offer modern, durable, and stylish options.

Their growth this year is also supported by viral social media trends, sustainable fashion movements, and a global shift toward affordable luxury, proving that great design doesn’t have to be out of reach.